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SEO or Search Engine Optimization initiates the positioning of websites on the Internet. SEO has revolutionized the online marketing process. Search Engine Optimization helps to generate free traffic to a website.
Quick Facts about selection of Keywords :
Selection of Keyword forms the most crucial activity when you are dealing with Search Engine Optimization. Effective selection of keywords can be done by employing some of the most modern technologies like Wordtracker and Overture Keyword Tool and Google Adword Keyword Suggestion Tool. Coupled with other features and functionalities these tools also help to find the number of searches that were carried out on the particular keywords during the last month. The next step would be searching these keywords in Google and keeping a track of the number of sites which are competing for every keyword.
On Page Optimization :
Direct Navigation: It is the technique the individual use to navigate the Internet with the purpose of arriving at the particular website. It involves two procedures like Type-in-traffic and bookmarked traffic.
Titles and Meta description tag forms the important parts of search engine friendly webpage. The description attempts to offer comprehensive information about the webpage. The description attribute is supported by effective search engines like Yahoo and Live Search.
Alt Attribute: It is applied in HTML and XHTML documents in order to specify text that needs to be rendered when the element to which the document is applied cannot be rendered.
Off Page Optimization :
Off Page Optimization is yet anther form of optimization. Off Page optimization incorporates linking and putting the keywords along with the link anchor text. Off page optimization also include the techniques of obtaining links. These are -
- Social networking via sites like Digg and Slashdot
- Link Campaigns
- Article Distribution
- Directory Listings
The following are the Off Page SEO elements:
- Backlinks
- Age of the Domain
- Age of the Links linking to your site.
- Page Rank of the sites linking to your domain.
- Theme of the site linking back to your site
- Anchor Text
- Bookmark
- Directories
- Link Exchange
A quick glance at the Search Engine Optimization Tools:
- Keyword Research Tool
- Search Engine Position Checker
- Link Popularity Checker
- Keyword Analysis Tool
- Search Engine Spider Simulator
- Meta Tag Generator
- Web Page Analyzer
- Top PPC Bids Checker
- Link Appeal
- Class C Checker
The SEO experts of GST analyses a site and suggests some methods for making the site SEO-friendly and offers other SEO related strategies for the client’s site.
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