Web Promotion
Friday, 03 June 2011 09:25
Web Promotion is a continuous marketing process of promoting a website to generate traffic and thereby, leads. There are several verticals that need to be considered while promoting a website or undertaking online marketing campaigns.
SEO or Search Engine Optimization helps in positioning of the websites on Internet. SEO helps in generating relevant traffic to a website. According to research statistics about 90% of website traffic is directed through Search Engine Optimization.
SEO or Search Engine Optimization helps in positioning of the websites on Internet. SEO helps in generating relevant traffic to a website. According to research statistics about 90% of website traffic is directed through Search Engine Optimization.
In Search Engine Optimization, Keywords/Key Phrases form the most important factor. GST's SEO team analyses your website and offers several methods for making the website SEO-friendly and provides other SEO related strategies for the site of the client. Off Page Optimization which is yet another form of optimization that is adopted by the SEO team of GST.
Off Page optimization incorporates linking and putting the keywords along with the link anchor text. Off page optimization also include the techniques of obtaining links. These are -
Off Page optimization incorporates linking and putting the keywords along with the link anchor text. Off page optimization also include the techniques of obtaining links. These are -
- Social networking via sites like Facebook, Orkut, Digg and Twitter - The social network service refers to the online social networks for the communities of those who have the same interests and the activities.
- Link Campaigns - Link campaign is the method of online marketing and search engine optimization. There is link exchange between related sites.
- Article Distribution - Submitting the articles in the relevant sites and highlighting the keywords will also help in the positioning of the site and generation of traffic.
- Directory Listings - There are few types of directories. Submitting the site in the directories will help in the generation of traffic.
- Blog Posting: Blogs are posted in different blog directories that will help in generating traffic and also maintaining the page rank of a website.
- Link Exchange and Backlinks are the other Off-Page Optimization. The rank of the web page depends upon the number and quality of links.
- Press Releases help in increasing awareness about a product launch.
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Last Updated ( Friday, 03 June 2011 10:53 )
